Friday Lingerie Lust: Fred & Ginger

Although on the whole I am a monochrome girl, many of my recent outerwear posts appear to have been documenting my steady transition towards embracing prints and colour.  Unsurprisingly lingerie is slowly following suit and I have my eye out for neons, nudes and pastels that echo the palette of the spring catwalks.

I was very happy to receive an email from the lovely team behind Fred & Ginger recently, a UK based label whose spring collection is the perfect candy coloured mix that ticks all the boxes of my current wish list: Candy Girl.  Taking inspiration from old fashioned penny sweets and 50s pin up style (I rather feel Alice in Wonderland + Charlie and the Chocolate Factory + Betty Page sums it up quite well) it’s a collection good enough to eat!

Victoria Holt, founder and designer, honed her skills at Jenny Packham before taking a break to travel the world.  With half an eye on establishing her own label, Victoria returned to the UK to start Fred & Ginger in 2007.  Her designs are now sold in many well established boutiques.  About her training and inspirations Victoria tells me, “after five magnificent years working for the Jenny Packham I decided to take a year out to travel the world solo, taking inspiration from the fifteen countries I visited whilst simultaneously thinking about setting up my own luxury label in lingerie.” She continues, “my background in fashion and experience in the luxury end of the industry has enabled me to create a very unique brand and here we are here over four years later.  I am proud to say that my designs are stocked in some of the most beautiful boutiques all over the world and have been stocked continuously in Selfridges for that whole period of time.”

Candy Girl is a wonderful pop of colour that Victoria sees as important amongst all the economic doom and gloom.  She told me she wanted to create a collection to make us smile… “I think that’s what people need right now.  A soft pink glitter chiffon is juxtaposed to melba crinkle chiffons and lemon sorbet satins. Choose from a candy floss plunge bra to a rhubarb & custard knicker with chantilly lace.”

How can you not love a collection with a pair of knickers named ‘rhubarb and custard’?!

The spring collection will be available Feb/March this year.  And, as a treat for you, Blog Readers, Fred & Ginger are offering a discount of $15 on purchases made via their site from Monday 30th Jan right up until Feb 27th. Allow me to clear my throat at this point, and to remind you all that Valentine’s Day is approaching….

Enter the code SOTC15 when you check out.  Let me know what you buy!

Pictures: Fred & Ginger.

I just love the colours of this collection.  My favourite piece matches Victoria’s: the pear drop playsuit, with it’s glittery, shiny lurex look and the sexy tie bow on the back.

What do you think of this playfully innocent, candy coloured collection, Blog Reader?