Fringe Benefits: Styling with Sassoon Salon London


My instagram followers will already know that a couple of weeks ago I had an appointment with the Sassoon Salon in Central London for a little bit of a re-style.  I worked with uber-stylist Lidia Marino who has handled my curly locks many times before: this time I set her a new challenge, to work in a fringe for new style for me.

Fringes seem a very a beautiful way to enhance the face shape and provide more styling opportunities.  Lidia approved right from the start: “From shorter and above the brow to softer and a heavier bowl shape, fringes will always look chic and cool and will instantly freshen up your look”.


How do I choose my fringe style? 

Lidia believes that a side-fringe is the easiest to maintain and suits most people.  She commented: “Fuller fringes are flattering on girls with big eyes and an oval-shaped face.”  To get the best from your fringe, I learned that you need to blow-dry in the direction you want it to fall (a Ceramic Vess Brush will ensure a sleek finish) and finally spritz with a hairspray.  Lidia used Sassoon Professional, Heat Shape on me as I have super curly hair: “This product is the perfect daily blow-dry spray with heat styling protection that gives amazing shine without making your look greasy and weighed down” Lidia told me.

Spring Summer 2014 styling tip: 

Keep your fringe super sleek and keep the texture rough at the ends of your hair. Apply heat protector throughout the lengths of the hair, then dry smooth with a hair dryer, a large paddle brush will ensure a sleek finish. Style your fringe and use the straighteners through if necessary. Finish by running product through with your fingers to break it up, concentrating on the ends for a tousled, undone look.

Deciding whether or not to take the face-framing plunge can be one of the most unnerving style commitments you can make. Lidia Marino gave me her top tips on what you should consider…

THE TRIMS:  Hair grows about a half an inch a month and just a fraction of that amount will change the way your fringe compliments your style. Lidia suggests popping into your salon for a fringe trim every two weeks to keep it perfectly polished.

EXTRA STYLING TIME IS NON-NEGOTIABLE:  Fringes take styling priority. If you’re in a rush, slightly dampen just your fringe, then blast strands with a hair dryer to reshape them.  However, for a more lived-in finish gently lift the roots with your fingers as you blow-dry.

WORK WITH, NOT AGAINST, YOUR HAIR TEXTURE:  When you have finer hair, getting fringes can create instant volume, simply because the front section of hair appears thicker. For thick, even coarse or wavy hair, opt for a longer fringe that can easily be pushed to the side and having a little movement to hair actually works with the finish. 

DITCH THE STRAIGHTENER:  A hot iron to smooth strands of your fringe is for sure a fast fix. Only go over hair quickly with an iron if hair is very coarse or curly, otherwise, a hair dryer and brush is all you need. Using a paddle brush pull the hair at the root, pull it straight through to the ends without curling them under, then repeat until hair is completely dry. Lidia reminds her clients point the hairdryer in downward direction and use lots of tension to pull the curls straight. 

With thanks to Sassoon Salon for the styling.  Visit the Sassoon Salon Website to find your nearest salon and book your appointment!

Photo: Beth Morton.

Alice in Wonderland: Reiss 1971 Hestia Dress

Reiss 1971 Hestia Dress StyleOnTheCouch

Reiss 1971 Hestia Dress StyleOnTheCouch

Sassoon Salons Reiss 1971 Hestia Dress StyleOnTheCouch

Reiss 1971

Reiss 1971 Edina Ronay Zara Fashion

Reiss 1971 collection site

Sassoon Salons Reiss 1971 Hestia Dress StyleOnTheCouchI spent some time in London this week for a Psychology training course. Along with skills building, being back in the city was a great opportunity to explore a different sort of therapy – the retail variety.  I checked back in with all my favourite London shops and popped into the Barrett Street Reiss, the flagship store for a brand who feature heavily on this blog. Reiss recently relaunched their 1971 collection, their more youthful diffusion line – sexy, modern and iconic.  I own a few 1971 styles from several years back; a biker jacket, some black jeans and heels. I like 1971 for their shoes and accessories which always feel a little more design-led than the mainline collection, yet in the current re-vamp of 1971 Reiss have impressed me with their dresses (which in the past always felt too similar to the Reiss brand itself to have a distinct feel…) and ‘sports couture ‘ capsule collection.

This Hestia dress has an Alice in Wonderland feel about it with its mint coloured base and floral lace overlay.  The sleeves offer some very pretty detail and I adore how the frills of the skirt fall downwards and out from the waist. My other top picks from the collection are below:

Gilda printed jersey dress: bodycon shape with graphic print

Luciana day dress: fit and flare style in blue, white and blush pink floral print

Culver drop waist dress: retro style sleeveless dress with dropped waist and ruffle hem skirt

I can’t go back to yesterday because I was a different person then.” – Lewis Carroll, Alice in Wonderland.

I’m wearing: Reiss 1971 Hestia dress; Zara sandal. Carrying bag by Edina Ronay.  Hair by Sassoon Salon South Molton St.

Summer Hair (Sassoon Salon Series)

Summer hair trends style advice styleonthecouchA trip to London is never the same without visiting the lovely Sassoon Salon, who I’ve been collaborating with this year to bring you a series of posts about hair styling and conditioning.  A couple of weeks ago when I was back in the city I sought some advice from the team at Sassoon about summer hair.  ’Summer hair’ makes me think about a soft, carefree look for the beach or a low maintenance style for a summer evening.  Whilst the lovely Lidia at Sassoon’s South Molton Street salon worked some soft waves into my hair for an evening out during my trip, I spoke again to Sassoon UK Creative Director Bruce Masefield about how to achieve super healthy hair for Spring Summer 2013.

Summer hair styleonthecouch


“The key to sexy beach hair is great condition,” Bruce explained. Intense sunshine, sand and salt water can take its toll, making hair dry and brittle.” Bruce recommends using a deep-conditioning treatment such as Sassoon Professional Intense Restore to keep hair looking healthy and glossy.

Summer hair trends and style tips styleonthecouch

“If you plan to spend a full day in the sun, apply an intensive hair mask before setting off to the beach. Comb into a high, sleek ponytail, or twist hair into a classic, chic bun,” he continued. “The mask will seal in moisture, while the style will complement an effortless beach look.”


Soft beachy textures, seen at Phillip Lim, Burberry Prorsum and Diane von Furstenberg SS13 shows is a low maintenance, on-trend style that works perfectly at the pool, then the bar. To achieve this look, wet hair and divide into four sections. Braid loosely, and then leave the hair to dry naturally. Once dry, gently run fingers through the hair for soft, sexy waves.  Finish with one of my favourite products around, a little Diamond Polish to smooth frizz and flyways, then lightly mist with Motion Hold for a flexible hold.

Summer hairPost-Holiday Replenishment

To replenish hair following a holiday spent out in the sun; indulge in an injection of moisture. Bruce recommended that I use a weekly treatment, such as the Intense Restore mentioned above, to ensure hair returns to optimum condition.

Quick Expert Tips from Sassoon:

  • Allow hair to dry naturally, instead of rubbing it dry with a towel. Air-drying hair will prevent breakage and cuticle damage, which maintains softness and combats frizz.
  • Add texture for a messed-up look by twisting individual sections as hair dries.
  • After every dip, rinse out salt water and chlorine with fresh water, and then reapply a sun protection spray. Rinsing the hair will limit impurities from penetrating the hair cuticle and protect the hair’s moisture.
  • Following a beach or pool day, apply a leave- in conditioner, such as Sassoon Professional Halo Hydrate. It will make it easier to comb out the hair, and prevent unnecessary breakage.
  • Sea water can lead to split ends so plan to visit the salon for a trim just before jet-setting away. A haircut will keep the ends healthy and super shiny.

If you would like to find out more about Sassoon Salon, to purchase products or get further personalised tips, click HEREto find a local salon.

Images: via Pinterest.