Friday Lingerie Lust – Damaris

A couple of weeks ago I brought you Mimi Holliday as the Friday lingerie feature and this week I turn the spotlight on Mimi’s older sister, Damaris.  A provocative and decadent label, Damaris rolls out a sensational collection of light and bright neon for spring 2012.

Sticking to spring trends of sheer and lace this is a very playful range of lingerie and also somewhat of a statement.  Fresh, vibrant and zesty but exuding a great deal of romance, Damaris have some lovely (with a hint of cheekiness) signature details such as knickers with ribbons and ties – this Dip Dab brief (below) in hot pink is one of my favourite pieces from the collection; one half of a delicate pink silk and lace set with a cute and daring peep derriere:

The deep v necklines are also incredibly alluring.  I like that Damaris has included some shaping here with underwiring, adding some practical support and structure to a very flattering design.  Many of the collections feature a bodysuit that creates a lovely silhouette;  the lace detail around the bust and the plunge front of the jet black Tutti Frutti body is very sleek – add to this a velvet trim and it’s a wonderfully classic piece.

There is a dreamy vibe to the Candy set (immediately below) and Refresher is a Day-Glo festival of colours (image bottom):

Highly stylish from every angle, Damaris have capitalised on one of the biggest trends for spring with this amazing collection.  It’s perfect for summer days.

I already have my set, Blog Reader – which is your favourite?  Oh, and just one final piece of advice – don’t forget to turn around….

Selected sets are available from Faire Frou Frou and Journelle; you can also buy online from Damaris. A full list of stockists can be found here on the Damaris website.