Friday Lingerie Lust – Damaris

A couple of weeks ago I brought you Mimi Holliday as the Friday lingerie feature and this week I turn the spotlight on Mimi’s older sister, Damaris.  A provocative and decadent label, Damaris rolls out a sensational collection of light and bright neon for spring 2012.

Sticking to spring trends of sheer and lace this is a very playful range of lingerie and also somewhat of a statement.  Fresh, vibrant and zesty but exuding a great deal of romance, Damaris have some lovely (with a hint of cheekiness) signature details such as knickers with ribbons and ties – this Dip Dab brief (below) in hot pink is one of my favourite pieces from the collection; one half of a delicate pink silk and lace set with a cute and daring peep derriere:

The deep v necklines are also incredibly alluring.  I like that Damaris has included some shaping here with underwiring, adding some practical support and structure to a very flattering design.  Many of the collections feature a bodysuit that creates a lovely silhouette;  the lace detail around the bust and the plunge front of the jet black Tutti Frutti body is very sleek – add to this a velvet trim and it’s a wonderfully classic piece.

There is a dreamy vibe to the Candy set (immediately below) and Refresher is a Day-Glo festival of colours (image bottom):

Highly stylish from every angle, Damaris have capitalised on one of the biggest trends for spring with this amazing collection.  It’s perfect for summer days.

I already have my set, Blog Reader – which is your favourite?  Oh, and just one final piece of advice – don’t forget to turn around….

Selected sets are available from Faire Frou Frou and Journelle; you can also buy online from Damaris. A full list of stockists can be found here on the Damaris website.

Friday Lingerie Lust: Mimi Holliday

Mimi Holliday has a series of bold, bright and irresistibly tempting collections inspired by cocktails to dazzle you this spring.  I love the rainbow colours of this drinks-themed line – silk, satin and lace are punctuated throughout by neon trims, polka dot print and graphic panelling.

Mimi Holliday was created in 2003, a diffusion line for the Damaris brand.  Perhaps a more wearable version of its parent line, Mimi Holliday’s signatures are structured balcony bras, hipster knickers and bow detailing.  Mimi always offers some very pretty and flattering designs for  day wear, although I often feel some sets cross over into the category of special occasion lingerie.

Pina Colada (picture immediately above, right), a zesty collection created in fushia and contrasting canary yellow, is an attempt to “bring the spirit of summer carnival directly to your lingerie drawer“.    Frappe, (picture top, right) is one of my favourites.  Designed in poppy red silk satin and red scallop lace I think the bras are incredibly flattering and the colour is powerful and fun.

Mojito (picture middle, left) is a delicate combination of peach lace teamed with a lime silk satin and finished with bows in a tempting bubblegum pink shade.  My second favourite collection, Blue Lagoon (picture immediately, above, right) has a fabulous plunge neckline – the navy and white polka dot combination feels a little more grown up and chic to me; very wearable and classic.

There are plenty of others to choose from should I not have covered your drink of choice here – you can select Kir RoyalFizz Gig (very romantic), Whiskey Sour, Sangria and more.  Mimi Holliday, though the diffusion line of Damaris, is doing an excellent job at holding its own in the lingerie world.

Happy Friday, Blog Reader! xo