Lingerie Lust: Base Range

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base range lingerie 4I get more questions about where to buy lingerie essentials than where to find the more ‘special’ intimates.  I secretly love this, as it tells me that my readers are equally as interested in function and form when it comes to lingerie as what to ‘show’ off and wear for beauty and impact.  My next two Friday lingerie posts will therefore focus on my favourites for perfectly lovely and essential undergarments.

The first of these posts brings us Base Range, from Denmark and France.  Base is all about a Basic Aesthetic for Sustainable  Easywear, with a focus on clean, easy and accessible garments that exist somewhere between modern culture and the natural world.

Currently on sale at Net A Porter, Base Range holds the philosophy that sustainable products should not be a luxury, and as such they have priced their garments very reasonably.  Created from natural fibers such as bamboo and organic cotton, and using only natural dyes (no chemical or bleaching products) a series of beautifully basic soft cup bras, bodysuits and briefs make up the underwear collection.

This is a brand of minimalist separates and sporty yet feminine lingerie.  Visit the Base Range website HERE.

Introducing: Madame Supertrash

 

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Madame Supertrash swimA combined this Friday post for lingerie and swimwear, prior to everyone jet-setting off on their summer holidays.  My attention has turned to Madame Supertrash - a vintage inspired collection of intimates paired this season with a swim line to match.

A 40s- and 50s- style collection in electric blue and pastel hues, Madame Supertrash’s current lingerie range is body sculpting at its very best. Sheer bodysuits, high waisted briefs and cleavage enhancing bras a la Joan Holloway all vie for your attention.  Some well placed cut outs and metal fastenings update the collection for the modern lingerie connoisseur.

The swim collection, aligned with the current Madame Supertrash lingerie aesthetic, is a beautiful monochrome and vintage rose print mix of bikinis, retro one-pieces and cover ups.  Zou bisous bisous indeed.

You can purchase Madame Supertrash from Beautifully UndressedJournelle, Petit Bisous, Figleaves and Prohibido. With thanks to The BodyWear Office.

Friday Lingerie Lust: Marie Jo L’Aventure

In what is probably a reaction to the statement lingerie I posted over the last few weeks, for example the decadent and playful neon-hued Damaris; this week I have been reminding myself of my favourite no-nonsense lingerie.  By ‘no-nonsense’ I mean clean lines and perfect silhouettes – pieces that are both utilitarian and alluring. The label that came immediately to my mind was Marie Jo L’Aventure.

My first introduction to Marie Jo L’Aventure was at Rigby & Peller in London, stockists of both the Marie Jo mainline collection and the diffusion line.  Launched in 1981, Marie Jo is a timeless, delicate and sensual range of luxury lingerie; in comparison L’Aventure feels a little more chic, modern and vivid.  Eight collections come together to form spring summer 2012 – lilac coloured Vassily (image immediately below); Tom (nautically themed, below) and my favourite, Theo (image top, a hot blooded, steamy red guaranteed to set pulses racing).  Also polka-dotted Roy, fifties inspired Ingmar and geometric-print Egon.  Finally, the wonderfully named champagne-coloured Dante (image far bottom) and the clean cut Astor (above) complete the spring collection.

One of the best features of Marie Jo and Marie Jo L’Aventure is that several styles can  be worn multiple ways – halter, racer back or strapless – making them a very versatile addition to your lingerie collection.  I love that the convertibility element hasn’t led them to compromise an inch on the luxury they present to us – seductive and supportive is a must for me and they get this right.  In addition, with sizes ranging from between A to F cup they cater well for different shapes and silhouettes.

In terms of design, the Marie Jo brand has always been at the forefront of innovations in lingerie.  They claim to be one of the first European labels to use elastic velvet in undergarments as well as introducing moulded cups made from foam into their bras.  Their experimentation with graphic prints and opaque fabrics led to the birth of Marie Jo L’Aventure as brand in its own right.  Perhaps because of these careful and skilful design elements, a series of timeless favourites remains part of both the main and the L’Aventure collection.

The label further proved its design prowess in a 2010 collaboration with A. F. Vandervorst, resulting in a six piece collection themed around ‘lingerie of the future’.  You can read about the collaboration here.

I have never forgotten this wonderful quote from Coco Chanel, Blog Reader: “Luxury must be comfortable, otherwise it is not luxury.”  I feel she is oh so right about this.  Find yourself a piece of Marie Jo L’Aventure, Blog Reader – and have a wonderfully opulent weekend…!

Images: Marie Jo