Friday Lingerie Lust: Marie Jo L’Aventure

In what is probably a reaction to the statement lingerie I posted over the last few weeks, for example the decadent and playful neon-hued Damaris; this week I have been reminding myself of my favourite no-nonsense lingerie.  By ‘no-nonsense’ I mean clean lines and perfect silhouettes – pieces that are both utilitarian and alluring. The label that came immediately to my mind was Marie Jo L’Aventure.

My first introduction to Marie Jo L’Aventure was at Rigby & Peller in London, stockists of both the Marie Jo mainline collection and the diffusion line.  Launched in 1981, Marie Jo is a timeless, delicate and sensual range of luxury lingerie; in comparison L’Aventure feels a little more chic, modern and vivid.  Eight collections come together to form spring summer 2012 – lilac coloured Vassily (image immediately below); Tom (nautically themed, below) and my favourite, Theo (image top, a hot blooded, steamy red guaranteed to set pulses racing).  Also polka-dotted Roy, fifties inspired Ingmar and geometric-print Egon.  Finally, the wonderfully named champagne-coloured Dante (image far bottom) and the clean cut Astor (above) complete the spring collection.

One of the best features of Marie Jo and Marie Jo L’Aventure is that several styles can  be worn multiple ways – halter, racer back or strapless – making them a very versatile addition to your lingerie collection.  I love that the convertibility element hasn’t led them to compromise an inch on the luxury they present to us – seductive and supportive is a must for me and they get this right.  In addition, with sizes ranging from between A to F cup they cater well for different shapes and silhouettes.

In terms of design, the Marie Jo brand has always been at the forefront of innovations in lingerie.  They claim to be one of the first European labels to use elastic velvet in undergarments as well as introducing moulded cups made from foam into their bras.  Their experimentation with graphic prints and opaque fabrics led to the birth of Marie Jo L’Aventure as brand in its own right.  Perhaps because of these careful and skilful design elements, a series of timeless favourites remains part of both the main and the L’Aventure collection.

The label further proved its design prowess in a 2010 collaboration with A. F. Vandervorst, resulting in a six piece collection themed around ‘lingerie of the future’.  You can read about the collaboration here.

I have never forgotten this wonderful quote from Coco Chanel, Blog Reader: “Luxury must be comfortable, otherwise it is not luxury.”  I feel she is oh so right about this.  Find yourself a piece of Marie Jo L’Aventure, Blog Reader – and have a wonderfully opulent weekend…!

Images: Marie Jo

Friday Lingerie Lust: Jenna Leigh

With the arrival of spring in New York and the corresponding summer trends of sheer, lace and pastels upon us, my lingerie search of late has been an attempt to find bras and bodysuits that can be matched with these styles.  I feel that ‘slightly sheer’ requires perfect undergarments – something you must surely like enough to want to show (we all have underwear we want to hide a la Bridget Jones, don’t we, Blog Reader?!) whilst giving enough coverage to be a) useful and supportive and c) also a bit of a statement in itself.

One of my searches led to me to Jenna Leigh.  A line designed in NYC, Jenna Leigh can be found at all my favourite US boutiques – Faire Frou Frou, Journelle and Azaleas.  Barneys also stock the collection.  I was initially going to write about two sets in particular, Goa (below, bottom) and Kyoto (image, top) as choices to accompany sheer pieces – the Kyoto bodysuit is a wonderfully modern mesh and jersey piece in nude and black colours with some lovely criss cross strap detailing – however, I liked her other collections so much I’ve included a selection here.

Jenna Leigh was launched in 2008, aimed at creating great fitting lingerie to marry timeless style with modern trends – quite a challenge!  What results is a wide range of lingerie and loungewear (bras, camis, robes, bodysuits) from the conservative to highly romantic and sensual styles.  I loved the spring 2011 campaign with Kate Upton (picture immediately above) and I’m particularly drawn to her balconette bras like the Elle (second image, photo right) for its blush chiffon trim detailing.

Whilst many of her pieces might offer you the solution to your sheer-dilemmas this spring, Blog Reader, I hope you’ll take a look at her other collections too.

Images, Jenna Leigh.

I’m off to enjoy the beautiful weather in New York today – have a wonderful weekend, Blog Reader!!

Friday Lingerie Lust: La Perla Spring 2012

I have been wholly captivated by the spring 2012 lingerie and loungewear collection by La Perla.  Already a huge fan of the label, their 60s inspired editorial for the new line, in the style of Audrey Hepburn meets Jackie Onassis meets Elizabeth Taylor, shows a truly glamorous and luxurious collection.   There is always something for everyone at La Perla and spring 2012 is no exception.  My favourite piece, the blow up vintage triangle bra (picture above) is a delicate leavers lace and embroidered tulle bra just the right peachy pink shade to look youthful but appear romantic and grown up too.

The collection uses some very fresh spring colours like this lemon chiffon yellow (above) as well as developing some styles in black for the femme fatale like this beautiful chemise (below).

Finally, another of my favourites is this white / ivory tulle nightgown, below.  I love the decorative neckline.

I was wowed even further by La Perla’s spring swimwear collection – and that’s a post for another day – but I wanted to share this image with you – exactly the sort of poolside glamour I’ll be aiming for this summer…. (it remains to be seen if I will achieve even half of this).

Another stunningly beautiful collection from La Perla, Blog Reader.

Photos: Photoshoot.