UK based designer Emma Louise London is a firm favourite of mine and has featured on the blog several times in the past. Emma’s magnificent womenswear label specialises in print – her ‘Please Sir..’ tee and purple and tan leather dress from previous seasons (above) show Emma’s quirky and whimsical yet highly wearable style.
Emma’s collection for SS13 is named ‘Light as a Feather’. The collection is based around three innovative prints (‘Fuzz’, ‘Feather Ombre’ and ‘Flying Filament’) in muted tones of peach, gold and latte. Three silhouettes comprise the collection.
The Flying Filament Fly-away dress is one of my favourite pieces for SS13, a lovely relaxed dress created in latte and coffee colours with long loose sash detail and ‘Flying Filament’ print. ‘Flying Filament’ embraces soft colour with intricate illustration, centred around the structure of a light bulb filament and complimented by the elegance of birds. As always with Emma her fabrics feel great against the skin; here she uses luxe silk Crepe de Chine for the shaped but not fitted style.
To see more of Emma’s designs click HERE to visit her website. Emma has been very busy of late shooting her AW14 collection (I saw a preview on Instagram the other day, think pink popcorn prints and 60s inspired designs.) You can purchase the Flying Filament Fly-away dress HERE on Little Black Dress, along with other designs featured in this post – the Feather Ombre shift and Fuzzy Vionnet Dress.