With summer in full swing here in sunny England, it feels like the perfect time to get involved in the eBay charity auction for Jeans for Genes Day to celebrate denim. eBay recently commissioned a research study to find out Britain’s best-loved fashion item of all time and skinny jeans came top, even beating classics such as the little black dress (shock, horror!). 39% of the women said that tops make up the majority of their wardrobe, followed by over a quarter (26%) identifying jeans as the piece of clothing that they own the most of. Two thirds (63%) said that a pair of jeans are the item of clothing that they wear most regularly and 84% of recipients agree that jeans are a classic wardrobe staple. Other loved fashion items to make the top 30 list were ballet pumps and a classic denim jacket.
To celebrate the 140th anniversary of jeans, eBay has also teamed up with pop band B*Witched to host an exclusive celebrity auction in aid of UK charity, Jeans for Genes Day. The group, who were named the celebrities most associated with their denim style by the poll of 2,000 people, have donated their favourite pieces of denim from the 90s along with VIP backstage packages – including a meet and greet – for one of their highly anticipated ‘The Big Reunion’ shows. The money that will be raised from the B*Witched auction will be used to make a difference in the lives of the children the Jenes for Genes Day charity helps.
Emily Kerr, UK head of fashion, eBay says: “Jeans are a fashion staple that have well and truly stood the test of time. Skinny jeans are a modern twist on the traditional style of jean, but that just shows how the shape and cut of jeans has varied over the decades. There are currently over 678,000 live listings of jeans on eBay.co.uk from fashion retailers such as French Connection, Superdry, House of Fraser and smaller businesses as well as vintage pieces from consumer sellers. Over 80,000 of these jeans are in the nation’s favourite skinny style.”
In honor of the auction, I did a little home DIY this week with a pair of denim shorts bought on eBay.co.uk - and followed a little tutorial from one of my favourite bloggers ISpyDIY using fabric paint and some sew on jewels. eBay have a wide selection of denim on offer right now, including customisation and vintage pieces. It reminded me of some pieces I could submit to the sale. You can help Jeans for Genes Day by submitting your own styles to the auction too and donating 10-100% of your final sale value to the charity. I really hope you’ll think of getting involved, Blog Reader. Have a lovely, denim filled weekend! StyleOnTheCouch xo