Fred & Ginger Swim

In January I highlighted the wonderful Fred & Ginger, a lingerie company whose spring 2012 Candy Girl collection received some lovely feedback from readers for its playfully innocent charm and sorbet colours.  I’m delighted to share the new Fred & Ginger swimwear collection with you today – entitled The Midas Touch, each piece from the line is named after a goddess from Greek, Roman or Norse mythology.  This is one modern and opulent looking collection that will have you shimmering in the style of Aphrodite on the beach this summer.

Further inspiration for the collection came from Elizabeth Taylor’s ‘Cleopatra’ – taking the elegance of Taylor’s portrayal of the Egyptian queen as a starting point for the designs and mixing it with some modern-day princess sparkle – black and gold glitter stretch mesh and lycra, and gold component details.

My favourite piece from the collection is the Freya bikini (image, top), a silky looking olive gold and nude lycra mesh two piece.  Close runner-up is the Juno swimsuit (second image), which has a lovely Grecian one shoulder style.  I like that there are several one pieces in the line because it allows for different shapes to choose what works for them.  I think bikinis look fabulous on curvaceous figures.  For someone like me who is quite petite and a little straight up and down, one pieces with some well positioned cut-outs can look fabulous. (Oh, FYI Blog Reader, my research tells me that ‘proper’ women in ancient Greece revealed nothing – one imagines therefore that going by this collection, the goddesses made their own rules…)

There is some cute flower cut-out detailing for the Athena one piece (image directly above) and a very bold cut-out with lace ties across the torso in Aurora, (below).

Whilst everything you touch may not turn into gold this summer – you’ll certainly be a vision of pure gold on the beach wearing this swim collection.  The Midas Touch is available to purchase on the Fred & Ginger website as of today.

“My breasts are full of love and life. My hips are round and well apart. Such women, they say, have sons” ~ Cleopatra movie quote (1963)

Swimwear images from Fred & Ginger. Cleopatra images here, here and here.

Thoughts, Blog Reader? Where do you buy your swimwear? Which goddess are you? And, are you a bikini or a one-piece lady…..?

Friday Lingerie Lust: Fred & Ginger

Although on the whole I am a monochrome girl, many of my recent outerwear posts appear to have been documenting my steady transition towards embracing prints and colour.  Unsurprisingly lingerie is slowly following suit and I have my eye out for neons, nudes and pastels that echo the palette of the spring catwalks.

I was very happy to receive an email from the lovely team behind Fred & Ginger recently, a UK based label whose spring collection is the perfect candy coloured mix that ticks all the boxes of my current wish list: Candy Girl.  Taking inspiration from old fashioned penny sweets and 50s pin up style (I rather feel Alice in Wonderland + Charlie and the Chocolate Factory + Betty Page sums it up quite well) it’s a collection good enough to eat!

Victoria Holt, founder and designer, honed her skills at Jenny Packham before taking a break to travel the world.  With half an eye on establishing her own label, Victoria returned to the UK to start Fred & Ginger in 2007.  Her designs are now sold in many well established boutiques.  About her training and inspirations Victoria tells me, “after five magnificent years working for the Jenny Packham I decided to take a year out to travel the world solo, taking inspiration from the fifteen countries I visited whilst simultaneously thinking about setting up my own luxury label in lingerie.” She continues, “my background in fashion and experience in the luxury end of the industry has enabled me to create a very unique brand and here we are here over four years later.  I am proud to say that my designs are stocked in some of the most beautiful boutiques all over the world and have been stocked continuously in Selfridges for that whole period of time.”

Candy Girl is a wonderful pop of colour that Victoria sees as important amongst all the economic doom and gloom.  She told me she wanted to create a collection to make us smile… “I think that’s what people need right now.  A soft pink glitter chiffon is juxtaposed to melba crinkle chiffons and lemon sorbet satins. Choose from a candy floss plunge bra to a rhubarb & custard knicker with chantilly lace.”

How can you not love a collection with a pair of knickers named ‘rhubarb and custard’?!

The spring collection will be available Feb/March this year.  And, as a treat for you, Blog Readers, Fred & Ginger are offering a discount of $15 on purchases made via their site from Monday 30th Jan right up until Feb 27th. Allow me to clear my throat at this point, and to remind you all that Valentine’s Day is approaching….

Enter the code SOTC15 when you check out.  Let me know what you buy!

Pictures: Fred & Ginger.

I just love the colours of this collection.  My favourite piece matches Victoria’s: the pear drop playsuit, with it’s glittery, shiny lurex look and the sexy tie bow on the back.

What do you think of this playfully innocent, candy coloured collection, Blog Reader?