Mercedes Benz Fashion Week Australia: Cameo

Cameo-sydneyfashionweek-styleonthecouch4

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Cameo-Sydneyfashionweek-styleonthecouch

Cameo-sydneyfashionweek-styleonthecouch3Sydney Fashion Week, whilst perhaps not the most well-known of the Mercedes Benz Fashion Week cities, is one of my favourites. I have an affection for Australian designers, you might recall Shona Joy recently on the blog, along with Dion Lee.

Cameo have produced several experimental and directional collections since their inception in 2010.  The collection shown at Sydney is titled ‘Optics’, inspired by the refraction of light; it’s behaviour and properties including its interaction with matter.  The designers explored this concept beautifully with the use of prisms shapes, holographic prints and neon colours.

“Each of Cameo’s 11 yearly collections are created around a central theme. This concept is teased out through the shapes, fabrication and design details of the garments. . “Every step of a garment’s creation involves directed artistic input,” says Head Designer Kathryn Forth. “From the drawing stage to blocking the pattern pieces, from developing the exclusive fabrication to designing the prints or artwork to grace the fabric.” The central theme is encapsulated by the beautiful lookbooks and campaign imagery which encompasses each collection.

To wear the Cameo design is to embrace a creative concept and lay further expression upon it. Each time you wear a Cameo piece, it continues to evolve with your own unique personal exploration.  “Styling a cameo Cameo garment is more than just complimenting design. You are creating an overall look which reflects your mood or evokes the persona you want to project for that day.” – Cameo

You can browse Cameo at several online boutique including Fashion Bunker.

Photos: Sonny Vandevelde.