Cambridge Satchel Company: London Boutique Opening

Cambridge Satchel Company London Store Shop window StyleOnTheCouch

Cambridge Satchel Company London Store Bloggers Lounge StyleOnTheCouch

Red Cambridge Satchel StyleOnTheCouch

Cambridge Satchel Company Mini Jelly Satchel StyleOnTheCouch

Fluoro and black cambridge satchel styleonthecouch

Foam Satchel

I’m practically surgically attached to my red ‘batchel’ so when I was invited to the opening of the new Cambridge Satchel Company boutique in London’s Covent Garden I was excited to attend and check out the new designs in store.  The event itself embodied all that the company was about.  Owner and founder Julie was there with her family to welcome guests and talk about the new outpost, complete with bloggers lounge and lending library (the very place I am writing this feature, a week after the event, with hot coffee and snacks.  I might just move in).

The store itself has a lovely fun layout – library shelving style – which shows off the products well.  Organised by size and colour, if you are browsing for a gift it’s a great place to get a firm idea of the possibilities to buy.  You can also browse the designs from the recent collaboration with designer Chris Benz and there is an embossing station in the boutique too (transformed into Sophie Ellis Bextor’s DJ booth for the night of the event).  You can add initials to your new purchase then and there or return later with your satchel for this service – I need to go back with my batchel for the gold lettering soon!

New colours for spring are emerald and sapphire.  The blue is a lovely shade that will not only be perfect for spring but judging by the vast sea of royal and navy blues on the catwalk for autumn winter, a great investment for later months too.  The fluoro shades will undoubtedly catch your eye – even brighter in the store than they appear on the website.  If brighter, bolder colours aren’t you thing however, the new Chelsea collection might be for you.  A beautifully subdued range of pastel colours, ‘Chelsea’ is inspired by that very British tradition the Chelsea Flower Show. Julie said of the new line:

“The color palette for our pastel collection has been given a Chelsea Flower Show makeover for 2013. We have introduced a nude and a coral and have changed the pantones of our lilac to a chalky lavender. The Chelsea Flower Show is, like us, quintessentially British and has a great heritage feel.”

You can find the store at: 15 Shorts Gardens, Seven Dials, Covent Garden, London, WC2H 9AT. Tel: 020 72 407 712

Click here for more information on the London store.  Alternatively, for a full list of stockists, click here.

StyleOnTheCouch at London Fashion Week

London Fashion Week StyleOnTheCouch

StyleOnTheCouch London Fashion Week

London Fashion Week - StyleOnTheCouch

WoodWood The Shop At BlueBird Opening StyleOnTheCouch

It is, Blog Reader, a week of much activity as I’m currently in London to attend some of the shows and events surrounding London Fashion Week.  Hence there is no lingerie focus today and instead I’m posting a few snapshots of the things I’ve been up to since I arrived.  It is beautiful weather here in the city for the first day of LFW – Zoe Jordan opened with her autumn winter collection for 2013/14 in the Courtyard Space at Somerset House, a delightful mix of bold bright colours, structured separates and metallics which were my favourites.  I particularly liked the bodice style tops, a little warrior princess, a little androgynous too.

I also had the opportunity to visit the new space within The Shop at Bluebird dedicated to Scandinavian clothing brand Wood Wood with my friend Anna from South Molton St Style, as well as previewing the new I.D. Sarrieri lingerie collection at Cafe Royal, a fitting location for this luxury brand to show their new designs.  I.D Sarrieri’s pieces seem so much more beautiful in reality than they appear in their lookbook, something I would have thought impossible yet the styles embellished with Swarovski elements really dazzle…!

A visit to the new Cambridge Satchel Company store in Covent Garden, a browse in one of my favourite high street retailers Reiss and previewing designs from Kzeniya, Christopher Waller and Muriee means I already have plenty to write about when this week is over. Waller in particular is a great new find for me.

I’ve missed attending the New York shows and events this year, but I’m enjoying exploring London’s talent again.  You can check out the full London Fashion Week line up here.