Fred & Ginger Swim

In January I highlighted the wonderful Fred & Ginger, a lingerie company whose spring 2012 Candy Girl collection received some lovely feedback from readers for its playfully innocent charm and sorbet colours.  I’m delighted to share the new Fred & Ginger swimwear collection with you today – entitled The Midas Touch, each piece from the line is named after a goddess from Greek, Roman or Norse mythology.  This is one modern and opulent looking collection that will have you shimmering in the style of Aphrodite on the beach this summer.

Further inspiration for the collection came from Elizabeth Taylor’s ‘Cleopatra’ – taking the elegance of Taylor’s portrayal of the Egyptian queen as a starting point for the designs and mixing it with some modern-day princess sparkle – black and gold glitter stretch mesh and lycra, and gold component details.

My favourite piece from the collection is the Freya bikini (image, top), a silky looking olive gold and nude lycra mesh two piece.  Close runner-up is the Juno swimsuit (second image), which has a lovely Grecian one shoulder style.  I like that there are several one pieces in the line because it allows for different shapes to choose what works for them.  I think bikinis look fabulous on curvaceous figures.  For someone like me who is quite petite and a little straight up and down, one pieces with some well positioned cut-outs can look fabulous. (Oh, FYI Blog Reader, my research tells me that ‘proper’ women in ancient Greece revealed nothing – one imagines therefore that going by this collection, the goddesses made their own rules…)

There is some cute flower cut-out detailing for the Athena one piece (image directly above) and a very bold cut-out with lace ties across the torso in Aurora, (below).

Whilst everything you touch may not turn into gold this summer – you’ll certainly be a vision of pure gold on the beach wearing this swim collection.  The Midas Touch is available to purchase on the Fred & Ginger website as of today.

“My breasts are full of love and life. My hips are round and well apart. Such women, they say, have sons” ~ Cleopatra movie quote (1963)

Swimwear images from Fred & Ginger. Cleopatra images here, here and here.

Thoughts, Blog Reader? Where do you buy your swimwear? Which goddess are you? And, are you a bikini or a one-piece lady…..?

Zinke Swimwear Launch

Last night the Sky Room at The New Museum in NYC played host to the lovely team at Zinke Intimates for the launch of their new swim line.  Already a fan of their lingerie, I was curious to see what this youthful and fresh label would bring to swimwear.

Picture above: The New Museum. Photo credit: The Guardian.

Pretty pastels and highlighter pen colours were combined with geometric patterns and soft feminine touches in the new swim collection.  Features included bandeau tops tied with pretty bows, plenty of ruffles and simple, sleek cover ups that surely won’t be confined to the beach.  There was something both retro and modern about the new collection.  In trying to decipher the influence of different eras on the new designs I felt there was a splash of the 40s (seen in the full briefs) with a touch of a 70s disco fever mixed with crop tops and fluorescent colours that gave it an 80s feel.

My favourite piece from the collection was the yellow two piece (below) – the peplum detailing on this was just gorgeous.  This is absolutely coming with me to Ibiza next year.

The styling of the event was wonderful and the chunky wood and metallic jewellery deserves a post all to itself for sure.

What do you think of Zinke’s new swim line?

The swimwear collection will be available to buy soon.  Keep your eye on the Zinke website for further information.

StyleOnTheCouch Loves: Beth Richards Swimwear

Back at the Capsule womenswear show in New York City in September, I came across Beth Richards, a Canadian swimwear label whose designs are modern and well crafted.  Beth began her label when she was unable to find swimwear that reflected her style, which reminds me of another designer I featured on the blog, MICHI, who did the same with work-out clothing.

I adore the simplicity of the Beth Richards collection, with names like ‘Bardot‘ and ‘Brigitte‘ emphasising their classic appeal.  I have a total girl-crush on the model they used in their editorial images too – she’s so perfect for the swimwear and shows that sexy isn’t necessarily about wearing less or showing a lot of flesh.  The designs are both appealing and practical

I asked Beth to tell me a little about herself and the inspiration behind her collection:

Describe yourself, in no more than three words. 
Down to Earth
Starting your own line is a brave venture – how did you make the decision to enter into swimwear design?
It was a really selfish thought. I couldn’t find anything I liked in the marketplace, so I decided to take matters into my own hands and developed something I thought was really unique and flattering.  I think the idea of what is considered sexy, especially for women, is quite different than what most would think.  Many women were excited about the amount of coverage. Less isn’t always more.

Why swimwear?
Because everybody loves the sunshine!  I am a water baby at heart and love beach culture.
I really wanted to approach swim differently with more of a fashion aesthetic and bridge function. For instance my fabrics are from Italy from a performance leader in knits and have many technical features.  But most importantly, if I can empower one more woman on the beach or at the pool, I have done my job!
What was the inspiration for the SS12 collection?
As you can tell by some of the names, the “Bardot” and “Audrey” my inspiration was really about Icons.  I love Brigitte Bardot and her free spirit, ballerina, actress, muse. Even down to the cross, which is also a classic icon.
Images from Beth Richards
Who has had the most influence on your design career?
Mrs. Miller!! She was my fashion arts teacher in grade 10 (programs like that don’t exist any more) and she was amazing!  I have been in touch throughout my career… she was like another mom, nurturing the creative soul and gave me the tools to follow my dream.
Otherwise I would say my family and friends.  I am lucky to have some amazing people in my life that inspire me on a daily basis.
Tell me a secret…
Hmmm I don’t keep too many! Let’s see, I snore really loudly, does that count?

I think that counts!  Thank you Beth!  To see a list of stockists for this unique label then click here.  For general inquires email