Made by Noemi Classic Collection – Friday Lingerie





MadebyNoemi_classic1In the second of my ‘where I shop’ lingerie features, I bring you the wonderfully simple but beautifully crafted ‘Classic’ collection from Made by Noemi, driven by the belief that classic means timeless; always in fashion.

There are some lingerie styles that really should be an investment in the same way that your closet contains the perfect white shirt; the wear-everywhere leather jacket and those well-fitting pair of jeans.  Designer Noemi Ivanova has an aesthetic lean towards both basic and thematic collections, but the Classic collection is my new favourite as it excels in both simple beauty and function.

Produced in cotton and lace (there is also new beachwear collection, which I shall spoil you with another time):

“A key factor in the Classic collection is the fabric: it has to be perfect. The collection is produced in cotton and in lace. I wanted, and finally found, a thin cotton fabric and a lace fabric that met my requirements for quality, lightness and comfort.” - Noemi Ivanova

My favourites are the cotton soft cup bras - which have cross back straps and front fixture which I feel is a great detail for comfort – and the black lace panties.

Noemi continues:

“The Classic collection is at the core of the Made by Noemi brand. My aim is to create well-fitting and beautiful garments, and I have come up with a few styles that I believe should be in every woman’s lingerie closet. Having done this for over ten years I know what works and what doesn’t. But this doesn’t mean that things don’t evolve. Over the years, the styles have been modified and the details refined, but the core vision has remained the same: to enable women to feel comfortably, as well as a bit more luxuriously, dressed – every day.”

To see the collection in full click HERE to visit the Made by Noemi website.  These styles are my top picks for your lingerie wardrobe, and the collection consists of pieces that will last you year after year.

Lingerie Lust: Base Range

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base range lingerie 4I get more questions about where to buy lingerie essentials than where to find the more ‘special’ intimates.  I secretly love this, as it tells me that my readers are equally as interested in function and form when it comes to lingerie as what to ‘show’ off and wear for beauty and impact.  My next two Friday lingerie posts will therefore focus on my favourites for perfectly lovely and essential undergarments.

The first of these posts brings us Base Range, from Denmark and France.  Base is all about a Basic Aesthetic for Sustainable  Easywear, with a focus on clean, easy and accessible garments that exist somewhere between modern culture and the natural world.

Currently on sale at Net A Porter, Base Range holds the philosophy that sustainable products should not be a luxury, and as such they have priced their garments very reasonably.  Created from natural fibers such as bamboo and organic cotton, and using only natural dyes (no chemical or bleaching products) a series of beautifully basic soft cup bras, bodysuits and briefs make up the underwear collection.

This is a brand of minimalist separates and sporty yet feminine lingerie.  Visit the Base Range website HERE.

Friday Lingerie: BeMe New York


BeMe Lingerie




When it comes to my everyday lingerie favourites, BeMe New York are high at the top of my list of go to bras and briefs that provide the perfect seamless look underneath clothing without compromising on support and style.

With their ‘Invisiblescollection we see lingerie that is functional at heart but sexy by design.  These intimates allow you relax at home, sleep, or workout in comfort whilst empowering your femininity.

My favourite collection, ‘Essentuals‘, is a delightfully modern collection of simple lingerie essentials.  The wire-free light push up bra is my t-shirt bra of choice, as it has a natural look with a little push, plus great support and no wires so it appears as seamless under clothing.

Finally, for a lace and cotton mix, try ‘Rough & Tumble‘ – combining fine European lace and New York love.  The french knicker and racer-back bra are all kinds of perfect.

Not forgetting the wonderful potential for lingerie as a gift, BeMe have several options for the gift-giver. I love this ‘Relax Set‘ – containing a tank and boxer brief wrapped up in a in a fine black sheer bag with silk ribbons.  The Rough & Tumble bralette and bikini brief in the new colourway wild orchid make lovely gifts.

BeMe also recently partnered with ‘Free the Girls‘ for international women’s day, an organization providing employment to women rescued from sex trafficking.  You can donate a bra and help provide job opportunities for survivors around the world.

I’m very excited to announced that BeMe New York are offering StyleOnTheCouch readers an exclusive discount.  Enter the code STYLE20 at checkout for 20% off purchases.  The code expires on the 2nd of May 2014 - get in there quick! And be sure to tweet me what you purchased. I’m opting for this lace chemise. You?