Christmas Lingerie Shopping (1): Teddies for Bettys

Each week during December, along with the usual Friday Lingerie Lust, I will be posting a feature about my go-to places to browse and purchase the most fabulous lingerie.  If you’re looking to buy intimates for Christmas, wish to make hints to a loved one (I suggest you leave this blog open under his or her nose by way of a subtle reminder), or want to keep your eye out for the New Year’s sales – these are the places I recommend to you.

The first of my Christmas Lingerie Shopping posts is the gorgeous boutique Teddies for Betties, in Austin, Texas. I met Ashley, Teddies boutique owner, during my trip to Austin over the summer.  She introduced me to labels I hadn’t heard of before (like Andres Sarda, one of Ashley’s personal favourites) and she stocks many brands that I adore: La Perla, Lascivious, and Chantelle can all be found here.

Things I love about Teddies for Bettys: the uber chic monochrome changing rooms; the writing on the walls – “where luxury is an everyday experience, not a special occasion” – and Ashley’s fabulous sense of humour (I love her Twitter feed, she always makes me laugh with her quotes and adventures).  The proof of the wonder of this boutique? I returned twice during my Texas visit!

Photo credits: Teddies for Bettys

I asked Ashley to tell us a little about her store and her love of lingerie:

Tell us about the boutique:
Teddies for Bettys is an upscale boutique offering fashion forward and fine lingerie from mainstays such as, La Perla, Chantelle, Prima Donna and newcomers like Fleur of England and Lascivious. We specialize in bra fittings and offer the discriminating lingerie shopper high design and superior quality, in an atmosphere that is comfortable as well as beautiful.
What are your favourite collections:
Andres Sarda, Marie Jo, Chantelle and Cosabella (it is hard to limit this!)
What are your suggestions for Christmas gifts that will go down a treat?
Fleur of England for something sexy and absolutely luxurious, Chantelle’s Eternelle Demi in Passion Red – an absolutely gorgeous set that can be for a special occasion or everyday and Cosabella’s new collection ‘Cocoon‘.  It is a cashmere blend of loungewear that feels absolutely decadent on the skin.
Why Austin?
Our draw to Austin and the downtown area was the fact that the city is so progressive, recreational and supportive of local business.  Obviously being the music capital of the world helped!

Thanks Ashley!  To visit the Teddies for Bettys website click here.  You can also email for further information.

Friday Lingerie Lust: Andres Sarda

I have a major new lingerie crush right now, following the discovery of Andres Sarda at the delightful Teddies for Bettys boutique I visited in Austin, Texas.  This boutique is worthy of a blog post in its own right, coming soon – I simply loved the collections they featured and the owner was so helpful – she introduced me to Andres Sarda when I talked about my lingerie likes and dislikes and the design elements I was looking for.  Barcelona born Sarda began his career in a company that manufactured mantillas. He achieved recognition when Jackie Kennedy was photographed wearing one of his designs, and took his love of lace and design skills forward into the area of lingerie…

His lingerie is exceedingly chic and tempting.  I love the delicacy of the lace in many of his pieces.  He creates very decorative designs with the woman in mind and the styles I saw in Teddies for Bettys reminded me of La Perla, which is also a favourite of mine.  A bit of research back in New York and I am hooked on all of his previous collections – in the post here you see images dating from 2007 to his present Fall/Winter 11/12 range

Andres Sarda has two collections; the main and the more affordable diffusion “Sarda” line. I honestly like both, but feel the mainline designs have that ‘little bit extra’. I think this is a line designed to seduce both the wearer as well as the intended recipient, in the dance of “la seduction“…

Thoughts on Andres Sarda, Blog Reader? Were you already aware of this brand? And, are you enjoying the Friday Lingerie Lust posts, and want me to continue this as a regular feature?

Images above from Andres Sarda and La Petite Coquette.

Have a lovely weekend! SOTC xo