Guest Post: Rule Britannia by South Molton St Style

As I sort myself out on return from my European travels, Blog Reader, I hand you over to my good friend and fashion blogger extraordinaire Anna from South Molton St Style for a little guest post: focusing on emerging talent from the UK.

Having become united through our love of all things clean, simple and easy to wear, Sarah and I meet up and chat about what’s new in New York and London when one of us makes a transatlantic trip.  We met two weeks ago for a quick coffee in Topshop Oxford Circus aka “Fashion High Street Mecca” and Sarah pointed out how tricky it is to keep tabs on new emerging names in British fashion when you live abroad – so I thought I could help you expats with this little post (as well as introduce some potentially new names into the mix for all readers.)

As a basic principle, us Brits are quite into our red, white and blue at the moment – probably down to the Royal Jubilee at the beginning of June (we just enjoyed a Monday and Tuesday off in the sunshine to celebrate 60 years of Elizabeth II) and anything that has good, sharp tailoring.  We’re also fairly cautious shoppers at the moment, so we’ll either buy an investment capsule piece or something we know we can wear multiple times (and ideally roll over to the next season).  For these reasons I started my blog posts: Essential Series. The above outfit is a mix of new names and old favourites – all, obviously, being British.

First up, the red silk print tee is from Topshop.  I know the US are gradually getting stores across the country but I know the collections are more limited and from checking it is available on the US site here.  We are still obsessed with this store, and although other high streets stores are closely behind we really can’t not shop there when they make easy to wear chic pieces like this.

Now, the next few pieces are all sourced through a fabulous site called Young British Designers – a website/brand which finds, funds and helps new names in the British Fashion industry get noticed.  It works, they’re responsible for people like Erdem and Christopher Kane first getting ‘out there.’  Sign up to it here.  I use it all the time, and it’s how I found the shorts I have chosen – by a very talented Claire Judge of Aloe Clothing (pronouced Al-o-way).  Starting out in silk lingerie (Carrie and Charlotte wore her first collection in Sex and the City), Claire has now produced a day-wear collection and I love it – these Breton shorts retail at £90 and are available here.

The shoes are by J W Anderson, who I am hoping you already know – we Brits are very excited about him.  His SS12 collection was amazing and he basically started the pajama trousers trend that Stella McCartney and Peter Pilotto copied for their own.  I love these shoes, and love the combination of unique and wearable-several-times.  They’ll go with tonnes of outfits and are an absolute bargain for a designer shoe at £124.  Buy them here.  The necklace is by Daisy Knights, who creates fab one-off designs in gold, silver and coloured stones.  She is fairly well known for her skull rings but I love the anchor necklace, buy it here.  I am writing this whilst wearing four of her gold rings – I’m obsessed.

Finally the handbag is by another emerging talent, Sophie Hulme – here leather-wear is to DIE for and I’ve been lusting after this bag for yonks.  It’s so classic and I love the sharp shape – a fabulous alternative to the brown leather bucket bag from Zara that everyone and there dog own in London.  More pricey, but a price worth paying – click here to see more, it is selling out very quickly, and it £620.

I hope you like my choices – and if you do, please do pop over to see more on my little blog South Molton St Style. xx