Milan Fashion Week AW14/15 Series: Emilio Pucci

Collections, Fashion Weeks






Pucci-AW14-15-styleonthecouch-7Moving on from the woodland fairy tales by Dolce & Gabbana, we arrive at the ‘Call of the Wild’ at Pucci AW14/15 and designer Peter Dundas stunning collection of Navajo-inspired knits and embellished colourful prints.

The Pucci woman becomes a modern-day Artemis in this huntress-inspired collection, a clear mark of Dundas’ influence on the design house.  Dundas, a Norwegian designer who previously worked at Gaultier and Cavalli, once told The Wall Street Journal “I believe in animal instincts” and “I believe that clothes should spark desire”.

“Tonight’s show, entitled Call of the Wild, had all the signature Pucci elements – mini dresses densely beaded with the house print in gold; matching heels that laced up the side; second-skin leather trousers with the same raunchy leather side stitching; bulging dyed furs and beautiful silky jersey dresses which, particularly on Joan Smalls in a rich brown to perfectly compliment her skin tone, was just as desirable as Pucci can be.” –

As usual, there was a sheer and sexy element within the designs, lest we forget that the Pucci woman oozes body confidence and sex appeal.  It is said that Marilyn Monroe was buried in one of Pucci’s beautiful  creations.   Diamonds may well be a girl’s best friend, but “A Pucci dress…” as observed by The New York Times in 1967, “…is just about worth its weight in gold.”

Images: Dazed Digital; Sonny Vandevelde.

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