Kore Swim ‘Heatwave’







I remember seeing KORE Swim on sale in one of my favourite East Village boutiques, AzaleasNYC.  Athletic, strong and alluring, KORE do a great job of creating swimwear that is friendly to both lounging on the beach and taking a dip in the pool as well as ocean-based sports.

‘From its ancient goddess origins to its modern interpretation, KORE stands for strength, power and allure. A woman’s “core” is her most fundamental, defining asset, and KORE swimwear is designed to enhance it – allowing her natural beauty to show from the inside out.’

For 2014 KORE bring us ‘Heatwave‘ ~ a 1950s Hollywood glamour meets Flashdance meets 1990s colour-blocking inspired collection of swim and surf separates and one-pieces.  Never one to ignore any collection with reference to Flashdance, my favourites for 2014 are firstly a KORE signature style – the Maillot in onyx with high neck, cut out back and full brief. This is a sexy but substantial style.  I also adore the strappy additions to Heatwave – the Bond Girl-esque bikini in peach never fails to amaze (the sheer aesthetical power of that one beach outfit that was enough to ensure Honey Ryder won’t ever be forgotten.)

KORE swim brings together the essential elements of quality, fit, fashion and function.  Shop online via their website or Free People.  For a full list of retailers click here.

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