Isa Arfen AW2013







New year, new designers for the blog. I stumbled across Isa Arfen on Pinterest and was drawn to her mix of traditional Italian style and quirky London eclecticism. Born in Ravenna, Italy, London-based designer Serafina Sama studied at Central St Martin’s and launched her label in 2011 following time honing her talent at Marni, Lanvin and Marc Jacobs. She also spent two years working for Chloe in Paris as design assistant.

Sama, in an interview with Elle magazine, said that her collection is meant as a wardrobe of pieces that can be combined to create a look that feels sophisticated and desirable but with a relaxed attitude. Her signature style is “clean shapes in contrasting proportions. High waists, cropped tops, oversize coats, all to be layered over a button-down shirt.”

You will find streamlined elegance and beautiful, delicate embellishment at Isa Arfen. For a list of stockists, click here.

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