Lingerie Lust: Hatsumi’s Laundry

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I recently stumbled across Hatsumi’s Laundry on instagram – a delightful and highly covetable Australian lingerie label selling a capsule collection of soft cup bras and briefs.  In an interview with Kester Black blog, designer Jemma Aickin described how she turned her hand to lingerie when she was quite simply; ‘bored’ and having trouble finding undergarments that she really loved:

“I love soft cup bras but they can be hard to come by. So one day when I had nothing better to do I started making some of my own things and it just went from there! I am basically self-taught, I have never studied, but learnt how to sew when I was young and have done a few short courses along the way. I have a patternmaker & a local manufacturer working for me now, but I still do as much as I can myself.”

As with another designer I have much love and respect for, Gabrielle of Hopeless Lingerie, who instagrams her design inspirations on a daily basis, Hatsumi’s Laundry’s tumblr is a veritable feast of Aickin’s influences, from muses such as Kate Moss to everything in monochrome (you can see why this brand is right up my street) along with inspiring aesthetics.  With collections FlowerBed Blackout and Cloud Chamber - many pieces from which are already sold out – you have designs that are delicately soft as well as chic.

Check out the entire collection over at Hatsumi’s Laundry.

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