Lingerie Focus: Ayten Gasson

Ayten Gasson StyleOnTheCouch 1

Ayten Gasson  StyleOnTheCouch

Ayten Gasson StyleOnTheCouch 3

This very pretty lingerie collection is from luxury label Ayten Gasson.  Made from the softest, shimmering silk fabrics and unique vintage trims, spring summer 2013 is a delicate mix of styles with a decadent appeal: kimono style bed jackets, lace-kissed playsuits and soft-cup bras.

Ayten Roberts is both designer and founder of Ayten Gasson lingerie.  A graduate from Central Saint Martins, London in 2004, she quickly became disillusioned with the manufacturing industry in the UK.  Finding that many of the factories she knew in England had closed and moved their design operations overseas, she worked to support the British fashion industry by using only small production units in London, Nottingham and Wales to make her collections.  Roberts is also committed to ethical and sustainable practice and recently launched an eco-friendly line.  Cruelty free ‘peace silk’ and organic silk also feature regularly within her collections – there is a lovely interview with the designer on The Lingerie Addict about her inspirations and ethical approach.

What appeals to me about this line for spring is its slinky look and feel and the vintage flair which comes across in these images.  It makes me think of the era of Downton Abbey – I think Lady Mary would be more than at home with this silk teddy and garter as her foundations!

To view the entire collection from Ayten Gasson click here.  To find a list of stockists, click here.

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Comments

  1. says

    There is a very vintage, almost Downtown Abbey-esque vibe to these pieces… perhaps it has to do with the fact that they’ve been designed and manufactured in the UK? It’s such a rare thing these days to hear of something being made in a first world country, and Ayten Gasson’s commitment to supporting factories within the UK is very admirable {while also yielding beautiful results!} I have to say, I think I may finally, finally have been bitten by the lingerie bug after all this time, and it never ceases to me amaze me as I do my research just how many lines are familiar to me because I’ve read about them here. Your knowledge on this subject is really inspiring!
    xox,
    Cee

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