Cambridge Satchel Company: London Boutique Opening

Cambridge Satchel Company London Store Shop window StyleOnTheCouch

Cambridge Satchel Company London Store Bloggers Lounge StyleOnTheCouch

Red Cambridge Satchel StyleOnTheCouch

Cambridge Satchel Company Mini Jelly Satchel StyleOnTheCouch

Fluoro and black cambridge satchel styleonthecouch

Foam Satchel

I’m practically surgically attached to my red ‘batchel’ so when I was invited to the opening of the new Cambridge Satchel Company boutique in London’s Covent Garden I was excited to attend and check out the new designs in store.  The event itself embodied all that the company was about.  Owner and founder Julie was there with her family to welcome guests and talk about the new outpost, complete with bloggers lounge and lending library (the very place I am writing this feature, a week after the event, with hot coffee and snacks.  I might just move in).

The store itself has a lovely fun layout – library shelving style – which shows off the products well.  Organised by size and colour, if you are browsing for a gift it’s a great place to get a firm idea of the possibilities to buy.  You can also browse the designs from the recent collaboration with designer Chris Benz and there is an embossing station in the boutique too (transformed into Sophie Ellis Bextor’s DJ booth for the night of the event).  You can add initials to your new purchase then and there or return later with your satchel for this service – I need to go back with my batchel for the gold lettering soon!

New colours for spring are emerald and sapphire.  The blue is a lovely shade that will not only be perfect for spring but judging by the vast sea of royal and navy blues on the catwalk for autumn winter, a great investment for later months too.  The fluoro shades will undoubtedly catch your eye – even brighter in the store than they appear on the website.  If brighter, bolder colours aren’t you thing however, the new Chelsea collection might be for you.  A beautifully subdued range of pastel colours, ‘Chelsea’ is inspired by that very British tradition the Chelsea Flower Show. Julie said of the new line:

“The color palette for our pastel collection has been given a Chelsea Flower Show makeover for 2013. We have introduced a nude and a coral and have changed the pantones of our lilac to a chalky lavender. The Chelsea Flower Show is, like us, quintessentially British and has a great heritage feel.”

You can find the store at: 15 Shorts Gardens, Seven Dials, Covent Garden, London, WC2H 9AT. Tel: 020 72 407 712

Click here for more information on the London store.  Alternatively, for a full list of stockists, click here.



  1. says

    There are few things I would approve of being surgically attached, and this is one of them;) it is a classic shape and color you will surely be using for years to come. Can’t wait to see the new spring shades!

  2. says

    Oh my, that blogger lounge does look tempting! I have yet to succumb to a Cambridge Satchel – although I did buy one for Ian that I occasionally steal – but I’m sure I would be hopeless if I went to the Covent Garden shop, especially faced with pastel options. I can never say no to a well-made leather bag :)

  3. says

    I met Julie at Pure as she was a speaker there too. She told me about how and why she started the company – such an inspiring story and she is the most unassuming, down-to-earth women ever. Just lovely. So glad this store has opened, she deserves all the press and trade she gets.

  4. says

    Loving the satchel trend…so cute and practical at the same time….great for us Yummy Mummies

    The story of the company is also great. Its lovely to hear that you can reach such great success at any point in life with a good idea and a stron vision

    • sarah says

      Hi Becca! Yes I agree theirs is a lovely story and I feel that very down to earth family approach has stayed with them despite them growing in size. Hope you are well! x

  5. says

    I love their satchels and I’m crazily overprotective over my silver one. The colour tends to rub off and being metallic, the slightest scratch gets magnified.

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