Last month I discovered LAVUK, a label blending elegance and modern living, who I featured in my weekly column for the online fashion community Lookbooks. I had several delightful email exchanges with designer and founder Natasha Gindin about the inspiration behind her collections along with her path into fashion design. Born in former Yugoslavia and now living and working in Los Angeles, Natasha’s talents were nurtured by the owner of a boutique she worked in, in Santa Monica. Within a little studio tucked away inside the store front; “I was often helping out the designer with some styles that she was stuck on… I learned a great deal from her. She was the first one to spot my talent” Natasha explained.
The rather unusual name LAVUK combines two words: LAV = ‘lion’ and VUK = ‘wolf’- the names of Natasha’s twin nephews who were born at the same time she took a leap of faith and started her own clothing brand.
She lends a touch of the Adriatic to her spring 2012 collection with colours of cyan blue and orange-red; “The sea is so full of inspiration starting from variety of fishes to seaweed to shallow and deep sea colours…”
Now based in Downtown Los Angeles, Natasha has a strong ecological focus that I admire. Every garment purchased results in a tree being planted through the American Forests organisation. LAVUK garments are also created using eco-friendly dyes and fabrics; “I try to do everything I can from my end” Natasha told me. “The time is now or never, I believe.”
You can buy LAVUK from several stockists across the USA, including the delightful Lower East Side boutique Kaight in New York City and Hangr 16 that I visited when I was in San Francisco last year. To see the full LAVUK range, visit their website.
Happy Easter, Blog Reader! StyleOnTheCouch xo