Give Me Your LAVUK

Last month I discovered LAVUK, a label blending elegance and modern living, who I featured in my weekly column for the online fashion community Lookbooks.  I had several delightful email exchanges with designer and founder Natasha Gindin about the inspiration behind her collections along with her path into fashion design.  Born in former Yugoslavia and now living and working in Los Angeles, Natasha’s talents were nurtured by the owner of a boutique she worked in, in Santa Monica.  Within a little studio tucked away inside the store front; “I was often helping out the designer with some styles that she was stuck on… I learned a great deal from her.  She was the first one to spot my talent” Natasha explained.

The rather unusual name LAVUK combines two words: LAV = ‘lion’ and VUK = ‘wolf’- the names of Natasha’s twin nephews who were born at the same time she took a leap of faith and started her own clothing brand.

She lends a touch of the Adriatic to her spring 2012 collection with colours of cyan blue and orange-red; “The sea is so full of inspiration starting from variety of fishes to seaweed to shallow and deep sea colours…”

Now based in Downtown Los Angeles, Natasha has a strong ecological focus that I admire. Every garment purchased results in a tree being planted through the American Forests organisation.  LAVUK garments are also created using eco-friendly dyes and fabrics; “I try to do everything I can from my end” Natasha told me. “The time is now or never, I believe.

You can buy LAVUK from several stockists across the USA, including the delightful Lower East Side boutique Kaight in New York City and Hangr 16 that I visited when I was in San Francisco last year.  To see the full LAVUK range, visit their website.

Happy Easter, Blog Reader! StyleOnTheCouch xo

Wearing: Gloria maxi skirt and Amelia Earhart hand printed draped top, both from LAVUK.  Shoes (just seen) Izabela, Nine West.  Lace top (just seen) Stella McCartney ’Clemence Baking’ set; from Journelle. Sunglasses, GUESS.
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Comments

  1. dempeaux says

    I like this designer! So often, anything labelled ‘eco’ and ‘fashion’ looks like it’s been sitting at the back of a wardrobe since 1987, but I really like some of the designs on her website!

  2. says

    What a lovely skirt – and a perfect colour choice for the Easter weekend, I might add! I love the unexpected touch of pink around the hemline, it’s suble and yet draws the eye in immediately. The ecological vision is equally inspiring. I think I officially have a research project on my hands – where tofind LAVUK in Canada!
    xox,
    Cee

  3. rosalovesdc says

    This is such a great article. I love learning about how designers are trying to be eco-conscious. I love fashion but sometimes I can’t help to feel guilty of buying new clothes because the impact it might have to the environment. I can only hope more labels do the same as LAVUK. Thank you for introducing us to such an amazing label (and the name is fabulous).

  4. says

    This is such a great article. I love leraning about how designers are trying to be eco-conscious. I love fashion but sometimes I can’t help to feel guilty of buying new clothes because the impact it might have to the environment. I can only hope more labels do the same as LAVUK. Thank you for introducing us to such an amazing label (and the name is fabulous).

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