StyleOnTheCouch Loves: Preen Fall 2012featured

StyleOnTheCouch Loves: Preen Fall 2012

Whilst the fall 2012 collection from Preen confused me somewhat (is it winter or spring? Where are the layers and coats?!) I loved the modern garden party vibe they presented.  Their poppy reds, forest green, vermilion and butterfly prints were also a welcome ray of sunshine amongst the ‘darker’ collections this season.

I do adore Preen for their decidedly grown up style – they have such lovely clean, fluid and straightforward silhouettes that appeal to me.  It’s one of the reasons I purchased their power dress and why I’d love to add more Preen to my wardrobe.  They also have a fabulous signature Britishness to their designs, taking inspiration from Victoriana (such as attention drawn to the waist), a theme continued this winter with embroidery and decorative prints.

The collection also drew from muses Virginia Woolf and Beatrix Potter, author, artist and conservationist. said of the forthcoming line:

“For the strong women of today, Thornton and Bregazzi cut the inevitable high romance of botanical flower and butterfly prints by paneling them into dresses with sharp blocks of a very flat matte fabric they referred to as scuba wool, and generally manipulating them by printing the motifs on sequins and embroidering over them with tarnished silver beading. The effect was far from sugary. At times, it was nearly minimal—a successful dance with feminine codes. The brushstroke print mid-show that came from looking at Abstract Expressionists like Jasper Johns provided a sort of interlude.” ~ Meenal Mistry,

Despite taking inspiration from previous eras I find Preen’s designs quite futuristic in their delivery – here I adored the chunky wedge boots models wore, contrasting with the delicate femininity of the floral patterns and sheer fabrics.  I also liked the sporty touch given with the contrasting waistbands and the trouser side stripes.

It was a lovely executed collection too, with colours and themes flowing seamlessly together to mould a very coherent, cool, chic and sophisticated line overall.

So, who would like to (garden) party with me in Preen?

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