Friday Lingerie Lust: Else

Finding new designers in the places I travel to is one of my favourite things.  I’m busy planning a trip to Turkey for early summer and I was feeling inspired to look around to see if I could find some lingerie for this week’s “lust” from the country.  I found the very glamorous Else Lingerie which is surely going to find it’s way into my suitcase come the end of my trip.

Else is the creation of founder and designer Ela Onur, born in Istanbul, who studied in the US before returning to Turkey to start her label in 2007.

The whole idea behind Else is the effort to make a woman feel glamorous, confident and comfortable while carrying a special set of lingerie” Onur tells us.  Else’s signature collection is made from 100% silk and hand crafted.  There is also a smaller diffusion line on offer, Something Else - a more playful, youthful collection than the main range.  My favourite collection so far is spring summer 2011, a gorgeously feminine mix of silk and lace in sugary pastels (pictures, above).  Autumn winter of the same year was a marked change with geometric and Chevron patterns and uber sensual sheer fabrics (picture below):

Another very different overall look (I love a designer who innovates each time around, which Onur clearly does) is seen for 2012 – vibrant hues and floral prints in a collection based around a botanical theme (I see lingerie is big on nature this year, did you see last week’s lingerie feature, Blog Reader?)

Luckily we don’t all need to travel to Turkey to purchase Else Lingerie.  (You will miss out on the amazing view from the Lycian Way and the delights of the sunken city Batik Sehir but I promise to post some photos later in the year, Blog Reader).  You can buy Else from Journelle in NYC, BHLDN and the lovely Forty Winks boutique in Boston, MA.   A full list of stockists is given on their website. What else do you need?!*

Have a great weekend! StyleOnTheCouch xo

*sorry, couldn’t resist.


  1. says

    I really admire your devotion to and interest in the research of beautiful lingerie… But to be totally honest, I gave up reading about Else (although it is a stunning collection, I love those chevron stripes!) when I saw that you’re planning a trip to Turkey! Clearly, travel is my passion :) I’m so incredibly envious. My parents went to Turkey in 2010 and I still haven’t forgiven them for leaving me behind. I can’t wait to see the sites through your eyes!

  2. says

    Oh my!!! Another gorgeous and inspiring post featuring lingerie ;) I adore the two in the second row of pictures! Gorgeous, beautiful, feminine and subtly seductive

  3. CinZilicious says

    Wow, gotta say, her designs oozes femininity and style=) Love the lace effect too! The blue one is defo my fave!!!

    I’ve never been to Turkey so please do snap away when you get there. Would love to see your trip =)


  4. says

    your lingerie posts are always so beautiful and make me want to invest in some delicate pieces!! i love this collection – the colors of navy and peach are so pretty… and wow! i’ve been curious about what turkey would be like, my best friend’s brother is currently there + writing a book… i guess it’s a great place for fostering creativity…
    xo, k

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