Friday Lingerie Lust: What Katie Didfeatured

Friday Lingerie Lust: What Katie Did

Founder Katie Holdfold’s love affair with the 40s and 50s shines through in the effortlessly glamorous label What Katie Did.  Supplier of lingerie for the feature film “My Week With Marilyn” and with pieces worn by celebrities and models in the likes of Vogue and Harpers Bazaar, What Katie Did is the epitome of vintage chic.

This post is going to focus on one of the brand’s pieces I am coveting at the moment – the bullet bra.  I’ve learnt that this piece was originally made in the 50s using nylon and satin and lost popularity when underwiring and padding become commonplace in bra designs.  Jean Paul Gaultier is often credited with making the bra popular again (picture, below, from the Gaultier exhibition I visited in Montreal earlier in the year – the exhibition is now showing in Dallas) but perhaps with the growing popularity of Burlesque and 50s themed shows like Mad Men, retro designs are becoming mainstream.

I didn’t stumble upon What Katie Did until I watched the music video for “Girl Panic” by Duran Duran.  This video showcased some amazing lingerie and now I have my heart set on one of their bombshell pieces. I’m loving the nostalgic glamour – the “sweater girl” silhouette:

A wide selection of hosiery, corsets and other shapewear as well as the bullet bras can be found at What Katie Did.  I’ve love to know your thoughts, Blog Reader, on retro lingerie, this being the first feature I have written about vintage inspired designs. Do you own / would you buy any? And what are your feelings on the overall look?

Image credits: Harpers Bazaar, Vogue, What Katie Did.

Have a lovely weekend! xo

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